David Dein

former vice-chairman of Arsenal Football Club and former vice-chairman of the Football Association

David joined the Arsenal Board in 1983 and was made Vice-Chairman the same year.  He rose to Vice-Chairman of the Football Association and has served on numerous UEFA and FIFA Committees. 


David was an early proponent of women’s football having been President of the hugely successful Arsenal Ladies Team .


He was the man who had the foresight to bring Arsene Wenger to Arsenal in 1996.  During David’s reign, the Club won a total of 18 trophies including winning the League and FA Cup five times each as well as the UEFA Cup Winners Cup.


David was a prime mover when the Premier League was launched in 1992.  As Greg Dyke, the former Chairman of the FA, told the Financial Times:  “David Dein was the most revolutionary bloke I’ve met in football. David Dein created the Premier League, it was his idea.”


Last year the Daily Mail published a list of the 50 most influential people in the history of the Premier League and David Dein was in the top ten alongside people like Sir Alex Ferguson. These days David spends much of his time speaking in schools & prisons as well as businesses – he recently spoke to students of the world renowned Harvard Business School in Boston.  He has spoken in over 600 schools and 100 prisons around the country.

Jason Swettenham


Jason is Head of Prison Industries, Catering and Physical Education in HM Prison Service  in England and Wales. A self confessed football nut and life long Man City fan.

He joined as a Prison Officer in 1992 and has “come up through the ranks”.

His remit is varied and covers all the work and training prisoners are engaged in, in each of the 105 public sector prisons across England and Wales. The annual budget is £140 million.

His team ensures that the Prison Service is largely self sufficient.  Jason is also in charge of all the prison kitchens nationally.  His team produce 90 million meals per year.

An additional area of his remit is the Retail contract where prisoners are able to use wages earned as credit to use the telephone and purchase toiletries and snacks.

He is responsible for all Physical Education in England and Wales and is overhauling the delivery of PE nationally. He is on a personal mission to make those in custody fitter and healthier via exercise and a nutritious diet. 

The twinning project sits squarely across all his remit.